Three PGA TOUR players turned their good play into good deeds, participating in Birdies for East Lake (#birdiesforeastlake) to help raise $382,700 to support the work of the East Lake Foundation, which is celebrating its 20th Anniversary this year. Charley Hoffman, J.B. Holmes and Brandt Snedeker joined a longtime supporter of the foundation in pledging to make a donation for each birdie made during the TOUR Championship by Coca-Cola.
In addition, Alex Robertson and his wife, Alexandra, pledged to donate $1,000 per birdie made by the field of 28 players. Already the primary fundraiser for the East Lake Foundation, these additional contributions stemming from the TOUR Championship by Coca-Cola will provide valuable resources to aid the foundation in efforts for holistic community redevelopment. This year, a total of 368 birdies were recorded at the TOUR Championship.
Alex Robertson serves as a board member of both the East Lake Foundation and Purpose Built Communities.
Snedeker said the work being done by the foundation was inspiring, and he was honored to give back.
“After being a champion here in 2012 and recognizing what the East Lake Foundation has done for the community, (participating in Birdies for East Lake) seemed like a very small gesture on my part that could raise some money and awareness for such a successful organization,” Snedeker said. “What they’ve been able to accomplish with the new charter school, it’s just phenomenal, and with Tom Cousins’ mission to take this model to the rest of the country, it’s just really special.”
“Something small like (making a donation per birdie), it was really easy for me to do, and I was glad I could donate to such a worthy cause.”
Hoffman said the resilience of the East Lake community is something to honor.
“I know how much this community has gone through, and I know how much work has gone into revamping this area,” said Hoffman. “I love coming back here whenever I can. I gave a little bit of money, I didn’t make a lot of birdies this week, but I tried.”
Holmes said he was impressed with how the foundation empowers the residents of East Lake to have success in life.
“If you can give people a chance so they can advance themselves, then I’m going to want to jump at that opportunity,” Holmes said. “It seems like a great organization that gives people opportunities, and if they want to take those opportunities they can go as far as they want to. Those are definitely the people you want to help out.”
This year’s Birdies for East Lake participants tallied a total of 39 birdies at the TOUR Championship:
- Hoffman, who is participating on behalf of the Charley Hoffman Foundation, drained six birdies in the final round and finished with 12 total.
- Holmes, who finished T8 in the 2015 TOUR Championship, tallied 15 birdies during the week.
- Snedeker, the 2012 TOUR Championship by Coca-Cola and FedEx Cup winner, closed out his round with three birdies to finish with 12 total.
The Birdies for East Lake effort was started by PGA TOUR winner Brendon Todd. Last year, Todd tallied 14 birdies during his first appearance in the TOUR Championship by Coca-Cola and donated $500 for each of his birdies to the East Lake Foundation. A resident of Atlanta and former collegiate golfer at the University of Georgia, Todd donated $7,000 to support the mission and work of the foundation.
The East Lake Foundation collaborates with public and private organizations to provide tools that enable Atlanta’s East Lake residents to build a better future through its model for community revitalization which includes mixed-income housing, cradle-to-college education and community wellness. Net proceeds from the TOUR Championship by Coca-Cola go to support the foundation and The First Tee of East Lake.